✨PORSCHE Porsche Heavy-duty stainless steel memo pad

New, only opened.

It appears to be from before the end of December 1997.

It's a memo pad with a substantial stainless steel base, slightly smaller than B6 size. The writing surface dimensions are 14x12cm.

The stainless steel plate that holds the paper has "PORSCHE" written on it in white paint.

The stainless steel base dimensions are 19.0x13.5cm, and the height of the memo pad paper is 1.0cm.

Thank you store ✨

■ Mitsuwa Motors (Mizwa Jidosha) is known for being the first to import Porsches to Japan. It also previously imported and sold Packard, Lamborghini, Saab, and managed Audi dealerships.

Established in the 1950s as a car import and sales company called "Sanwa Jidosha," it expanded its business with the subsequent period of rapid economic growth. As a Porsche import agent, it had sales of 20.6 billion yen in 1994.

The initial company name, written in kanji, was read as "Sanwa," and it was often confused with the Sanwa Bank Group (at the time). In 1990, with the introduction of CI, the company changed its name to the current "Mitsuwa Motors" in katakana.

Under the import and sales system of Mitsuwa Motors, Porsche in Japan prepared right-hand drive specifications for all series from the 1991 model released in the fall of 1990. In 1995, it lowered the new car price of the 911, which had been over 10 million yen, to 9.1 million yen, and worked to expand the Porsche user base in Japan.

On the other hand, Porsche Japan, a Japanese corporation established by Porsche AG, notified Mitsuwa Motors in 1995 that it would terminate the import contract at the end of 1997.

Mitsuwa Motors, dissatisfied with this, filed a lawsuit in the Stuttgart court in Germany, seeking the invalidation of the contract termination notice and the continuation of import rights, but it was rejected, and it withdrew from Porsche import operations at the end of December 1997.

At this time, Mitsuwa Motors sold more than 2,000 Porsches annually, holding about 60% of the total, mainly focusing on customers in the Tokyo metropolitan area, and the number of Porsches subject to after-sales service exceeded 15,000.

The head office showroom and its own building, known as the "Porsche Building" in Ginza, was sold to the asset management company of "Osamu Satomi," the chairman of Sega Sammy Holdings, and has been renovated under the name "FSC Namiki Building" since 2024.